My dad’s business was the social hub of our area. Which was funny because it was a small engine repair shop. Like lawnmowers and shit.
But there was something about that place, where people were free to be who they were, talk about what was really happening in their lives and businesses, and feel seen and heard and supported sitting there surrounded by engines in various states of disrepair.
To this day I can remember what it was like to walk into that shop. I can still hear the beeper that went off to let my dad know someone was at the counter, waiting by the sturdy vinyl-lined stools.
But it was the smell of that shop that anchors me in the memory most of all. It smelled like grass and gasoline, grease and engine smoke. It was a place where broken things got fixed, problems were solved, and people were heard.
My dad was the definition of a servant leader. He didn’t need or want to be in the spotlight, but always wanted to make sure people were included and had access to the help they needed.
There were a lot of farms in our area, and as time changed and mega farming moved in, it got harder and harder for the little guys to survive. These were generational farms and they had a willingness to do whatever it might take to make it work.
But at some point, they’d realize that even if mountains were moved, it wasn’t going to be enough to save their business.
I remember sitting at a kitchen table with a few dairy farmers that I was close to and noticing the desperation in their eyes. Desperation and resilience.
I see the same thing reflected in the eyes of way too many entrepreneurs.
They’re desperate for growth. But they’re afraid that the momentum that has been building will vanish if they can’t get a handle on their ads strategy.
So you start to think about outsourcing.
But, what questions should you ask a potential ads manager to see if they’re the right fit?
4 Interview Questions for Facebook Ad Managers
Regardless, when you’re preparing for a call with an agency, these are the four questions you need to ask:
- Are you comfortable taking over an already successful ad strategy? How will you help me improve what is already working?
- How will you determine if my campaigns are successful or not? What are your benchmarks for what is ‘good’ and ‘bad’?
- What KPI’s will you report on and what is your reporting frequency?
- How will you help me course correct if things are not progressing as expected?
There are way more than 4 questions you could ask a potential ad manager, but these are a great start.
You’ll want to weigh the responses carefully and decide if the answers are a good fit for you and your business – sometimes they aren’t. And that’s ok.