Find yourself wondering “am I ready to hire a Facebook Ads Manager”?
If so, Let’s talk about it – because I (Chrissie, here) might be ready to tell you to slow your roll, Turbo. You might want to put the brakes on before you get too wild and crazy with your ideas!
I spent years in an ads agency, and I know the bullshit that goes on behind-the-scenes and I have no interest in holding any of that back, because you don’t ever need to find yourself on the receiving end of a shitty ads manager. Point blank.
The day after I lost my Dad, I had my final interview for a Facebook Ads agency job that I didn’t really feel qualified for. But, during a time in my life where nothing made sense, it gave me a place to settle into what felt comfortable – the data.
Little did I know the toxic AF environment I was stepping into.
They were churning through clients faster than Gen Z churns through TikTok dance trends.
And, despite what I could see from a data and strategic standpoint, the agency just didn’t care – they didn’t have the bandwidth for any of it.
It was this experience that was actually the catalyst for Rebellion, when a coach of mine knew I was on the verge of banishing ads from my life forever, and simply said “why do you have to run ads like everyone else?”
That’s the origin story of all that is Rebellious about our business, before Eliya and I partnered.
So, I’ve seen how sideways ads managers can go…
But how do you know if your business is really ready to hire an ads manager and how do you find a good one?
In this blog post we will cover topics such as assessing your readiness for an ads manager, identifying the right one for you, setting up a successful working relationship with them and preparing yourself for launching campaigns that are optimized by an experienced professional.
Let’s get started on figuring out if hiring a Facebook Ads Manager is something that could benefit your small business.
Assessing Your Readiness for an Ads Manager
When it comes to hiring a Facebook Ads Manager, the first step is assessing your readiness.
Ads will put pressure – and a magnifying glass – on your marketing, messaging, and offers.
So, before you even look for an ads manager, it’s important to assess your current ads performance (if you have ads running) and analyze your goals and objectives.
Doing so will help you understand what kind of results you want from your campaigns, what realistic expectations you can set, as well as being prepared for the cost of hiring an Ads Manager.
Evaluating Your Current Ads Performance
Before deciding if you need to hire an Ads Manager, take a look at how well your current campaigns are performing – if you have them running.
And we’re talking about more than just CPLs.
You need to be asking the question: if we put pressure on this entire ecosystem – ads to offer – are we prepared for what could happen?
It starts with whether or not your ads are meeting your expectations, and ends with whether your ads are resulting in the right leads who are taking action and buyin.
These questions can help you determine whether or not it’s time to bring in outside help – and what kind of help is going to make the most sense.
Analyzing Your Goals and Objectives
Once you’ve evaluated your current performance, consider what kind of results you want from future campaigns, and what you’re looking for an ads manager to do.
One of the biggest mistakes people make is to have ridiculous expectations of what an ads manager can do… (like the person who wanted to make $1 million in profit on an unproven course in the first year. Yeah, fat chance.)
The other mistake is having zero expectations and not asking the ads manager what you should expect realistically.
You should be asking questions like:
- How long does it typically take to see results from ad campaigns, and what can we realistically expect in terms of clicks, conversions, and ROI?
- Can you provide examples of ad campaigns you’ve managed in the past for businesses similar to ours, and what results were achieved?
- How do you plan to help us understand the ad campaign process, and what support or resources do you provide to help us make informed decisions about our ad campaigns?
- What challenges have you faced in the past when managing ad campaigns, and how were you able to overcome them?
- How do you plan to stay within our budget while still achieving our desired results, and what strategies do you use to stretch our budget as far as possible?
- What metrics beyond ROAS and ROI do you track to measure the overall success of our ad campaigns, and how do you use those metrics to inform future ad campaign decisions?
- Can you walk us through your process for creating and implementing ad campaigns, from start to finish?
- How do you plan to balance short-term gains with long-term ROI goals, and what strategies do you use to ensure our ad campaigns are sustainable over time?
- What is your approach to A/B testing ad creatives and targeting options, and how do you plan to use that data to improve our campaigns?
- How do you plan to optimize our ad campaigns over time, and what strategies do you use to continuously improve performance?
- What strategies do you use to ensure our ad campaigns are ethical and compliant with advertising regulations and policies?
- How do you plan to adjust our ad campaigns if we are not achieving our desired ROAS or ROI, and what strategies do you use to pivot our approach if necessary?
Knowing these goals ahead of time will make it easier for an Ads Manager to create effective strategies that meet them.
Finally, consider the cost associated with bringing on a professional manager versus managing ads yourself or delegating tasks within your team.
While there may be upfront costs involved in hiring someone new, they could save you time and money in the long run by optimizing campaigns more efficiently than if done internally without specialized knowledge or experience with Facebook advertising tools and techniques.
On the other hand, it might save you more money in the long run if you learn to run and optimize your ads yourself. Trust me, they’re not as hard to actually set up.
Taking the time to assess your readiness for an ads manager can help you make a more informed decision and prepare for successful collaborations.
Now that you have evaluated your current performance, analyzed your goals and objectives, and understood the cost of hiring an ads manager, it’s time to identify the right one for you.
Identifying the Right Ads Manager for You
Finding the right Ads Manager for your business can be a daunting task.
I’ve seen some real nightmares. And some real dream teams.
You need someone who is experienced and knowledgeable in all aspects of digital advertising, because ads will put pressure on your entire business.
And you really need someone whose communication style aligns with yours.
Some of my clients preferred daily communication during a launch, some didn’t need to know until the debrief – make sure you’re clear on what you want and what your potential ads managers expect to deliver.
To ensure you make the best decision possible, it’s important to do your research and ask questions before hiring an Ads Manager.
Researching Potential Candidates
Before committing to any one candidate, take some time to review their portfolio or website.
Look for examples of past campaigns they’ve run, the data they collect, case studies, and results.
Make sure they have testimonials from happy clients who are in similar niches to you, because not every industry is the same to run ads for.
This will give you a better understanding of their capabilities and how successful they have been in similar roles in the past.
Examining Their Experience and Expertise
Ask potential candidates about their experience managing ads campaigns specifically related to your industry or niche market. Running ads in different niches is not the same.
For example, saturated industries like weight loss or coaching industries are difficult to get good results, for a decent cost, without getting flagged – or worse, shut down.
Do. Not. Hire. Someone. Without. Experience.
Look for people who have experience running ads on the platform that you want to, with the ability to track and understand the data.
It’s even better if you have someone (or want to learn yourself) who understands what happens after the ads, because your marketing is a whole ecosystem and ads will only turn the cracks into crevasses.
And, once again, make sure that you understand and are happy with their processes and expectations around communication, because they’ll be spending your money!
Once you have identified the right ads manager for your business, it is important to establish a successful working relationship with them by setting clear expectations and goals, defining roles and responsibilities, and creating a timeline for results.
Setting Up a Successful Working Relationship with Your Ads Manager
Establishing Clear Expectations and Goals
When setting up a successful working relationship with your Ads Manager, it is important to establish clear expectations and goals from the start.
You just wanna avoid fuckups.
You should discuss what type of results you are hoping to achieve, such as increased website traffic or higher conversion rates, as well as any specific deadlines for those results. It’s also important to set realistic expectations so that both parties understand what can be accomplished within a certain timeframe.
Defining Roles and Responsibilities
In order for an Ads Manager to effectively manage campaigns, they need to know exactly who is responsible for which tasks and when those tasks need to be completed in order for them to run smoothly.
Most ads managers have a process and know how far in advance funnels, assets, or launches need to be designed to accommodate when ads should start. Delaying start can jeopardize what they’re capable of doing with your launch window.
Having a clear understanding of your expectations and goals, roles and responsibilities, as well as timeline for results will ensure that you are setting up a successful working relationship with your Ads Manager. Now it’s time to prepare for the launch of your campaigns.
Preparing to Launch Your Campaigns with an Ads Manager
Launching campaigns with an Ads Manager can be a daunting task – a squeeze-your-cheeks-and-pray experience – but it doesn’t have to be. With the right preparation and planning, you can ensure that your campaigns are successful from the start. Here are some tips for getting ready to launch your campaigns with an Ads Manager:
Gathering Necessary Assets and Materials
Before launching any campaign, make sure you have all of the necessary assets and materials in place well in advance. This includes images, videos, copywriting samples, logos or other branding elements that will need to be used in your ads. Having these items ready ahead of time will save time during the launch process and help keep everything on track.
Developing a Detailed Plan of Action
Once you have gathered all of your assets and materials, create a detailed plan of action outlining each step of the process from beginning to end.
You should consider tasks such as setting up tracking pixels or creating ad accounts, providing assets and creative, approving copy, as well as getting clear on the details about ad spend, open and close cart dates, communication expectations mid-launch, and how if ads should be paused or adjusted based on performance data.
To monitor progress along the way, you or your ads manager should set up tracking systems so you can measure key metrics like impressions served or clicks received over time. Additionally, establish reporting systems so you can quickly review performance data at any given moment throughout your campaign’s lifespan.
A great ads manager will do this for you – but you can also learn how to do this for yourself.
Doing this ahead of time will give you more control over budgeting decisions while also helping to identify areas where improvements may need to be made in order for better results in the future.
By preparing the necessary assets and materials, developing a detailed plan of action, and setting up tracking and reporting systems, you will be ready to optimize your campaigns with an ads manager.
Optimizing Your Campaigns with an Ads Manager
Ads managers are essential for small business owners and marketers who want to optimize their campaigns.
But running ads is only half the battle. Great ads managers should also be aware of optimizing your ad performance and informing you about what else in your marketing ecosystem could require adjustment.
It takes a well-informed and experienced team (*cough* cough*) to really be able to optimize your ads and leverage them across your whole ecosystem – because when you put this kind of pressure on your funnel, something is bound to break. That’s a good thing.
So you or someone you trust (*cough* cough*) should be able to help you understand what’s happening with your ads and how to optimize your entire marketing ecosystem.
But, here are two ways to optimize your ads, specifically:
Utilizing A/B Testing Strategies
A/B testing is a method used by businesses and marketers to compare two versions of an ad in order to determine which one performs better. Good ads managers aren’t just A/B testing, they’re testing everything and optimizing based on performance.
This type of testing helps you identify the most effective elements of your ad campaign, such as headlines, images, copy, call-to-action buttons, etc., so that you can make adjustments accordingly.
It also provides valuable insights into how different types of audiences respond differently to various elements within an ad campaign.
Leveraging Targeted Audience Segmentation
By leveraging targeted audience segmentation when creating your ads campaigns, you’ll be able to reach more relevant audiences with tailored messaging that resonates with them on a deeper level.
You can use demographic information like age range and location as well as interests and behaviors in order to create custom segments that will allow you deliver the right message at the right time through the right channels for maximum impact.
Regularly analyzing performance data from your ads campaigns is critical in order to identify areas where improvements need to be made or optimization opportunities exist. Carefully examine metrics such as impressions, clicks, conversion rates and cost per acquisition (CPA) so that you can gain insight into what’s working well and what needs adjusting in order to maximize ROI over time.
FAQs About Hiring a Facebook Ads Manager
It depends on your goals and resources. Hiring a Facebook Ads Manager can be beneficial if you have the budget to do so, as they can help optimize campaigns for better results. However, it may not be necessary if you are comfortable managing ads yourself or have limited resources. It’s important to weigh the pros and cons of hiring an expert before making a decision. Ultimately, having someone who understands the nuances of Facebook Ads can help ensure that your campaigns are successful in reaching their desired objectives.
The cost of hiring a Facebook Ads Manager can vary greatly depending on the size and scope of your business. Generally, rates range from $500 to $5,000 per month for smaller businesses, while larger companies may pay upwards of $10,000 or more. Factors such as the complexity of campaigns and level of expertise required will also affect pricing. Ultimately, it is important to find an experienced professional who understands your goals and budget in order to get the most out of your investment.
Factors such as targeting, budget, ad format, creative elements, and more can all affect the price you pay for a successful campaign. Ultimately, it is up to you to decide how much you are willing to invest in your advertising efforts. A good rule of thumb is to start small and gradually increase your budget as needed until you reach an optimal level that works for both your business goals and budget constraints. With the right strategy and testing, you can maximize your return on investment while keeping costs under control.
No, $1 a day is not enough for Facebook ads. It’s important to remember that the cost of running an effective ad campaign on Facebook depends on many factors such as your target audience, objectives, budget and creative. Depending on these variables, you may need to invest more than $1 a day in order to reach your desired goals. Additionally, testing different strategies and optimizing campaigns can help you get better results from your advertising efforts. Ultimately, it’s best to experiment with different budgets until you find what works best for your business.
If you haven’t picked up on it yet, I have some strong opinions about ads managers..
Because there are some really shitty ones out there.
Actually setting up ad campaigns isn’t that hard; it’s everything that happens after you turn the ad campaigns on that separates the Mad Men from Mad Magazines.
And the key isn’t Don Draper vs. that cheesy grin on the cover of Mad.
It’s an efficient and elegant data-driven approach to marketing as a whole.
You can learn to do this yourself, or you can find ads managers who are good at this.
Just know what to look for, expect, and require before going into the relationship – because when it comes to hiring an Ads Manager, there’s no room for error.